About
Ronnie
Founder, Arqale
Arqale is built around a specific observation: the firms that need AI most are the ones being sold it least honestly.
The firm
Mid-market professional services partnerships are being approached by SaaS vendors who don't understand partnership governance, and by consultancies whose smallest engagement is larger than most firms' annual technology budget. The result is a market full of AI projects that get sold, started, and quietly abandoned.
Ronnie founded Arqale to sit in that gap — with the sector knowledge to understand how these firms actually operate, and the technical capability to build AI systems that work in production, not just in demos.
The firm's sector focus — accounting, law, HR, and real estate — is not accidental. It reflects direct operational exposure to each of the four verticals, built deliberately before Arqale was founded. The performance-based pricing model reflects a single conviction: that a consultancy which only gets paid when it delivers has no incentive to oversell, over-build, or overstay.
Background
King's College London
EducationMEng Engineering. Analytical foundation in systems design, process modelling, and quantitative problem-solving.
PwC
InternshipExposure to large-scale professional services operations, process governance, and how tier-one firms approach structured engagements at scale.
Savills Capital Markets
InternshipReal estate transaction workflows, data analysis, and the operational pressures of a high-velocity deal environment.
Baker McKenzie
InternshipLegal document workflows, matter management structures, and the risk and compliance considerations that govern what technology law firms can and cannot deploy.
These were internships, not senior roles. The value isn't seniority — it's sector fluency. Arqale is built around understanding how these firms work from the inside, not advising them from the outside.
Why performance pricing
We get paid
when you do.
Most consulting engagements are structured to protect the consultant. The scope expands. The timeline slips. The fee keeps accumulating. The client is left holding a strategy document and a depleted budget.
Arqale's fees are tied to measurable outcomes — revenue recovered, hours saved, cost reduced. We agree the metrics before any work begins. If it doesn't deliver, we don't get paid.
That structure is not a marketing line. It is the mechanism that keeps every engagement focused on delivery rather than billable hours.
Why these four sectors
Specialist by design,
not by default.
Accounting, law, HR, and real estate are not four random sectors. They share a structural profile: partnership governance, client-facing workflows, regulated environments, and the same fundamental tension between billable time and operational overhead.
AI built generically for "professional services" tends to fit none of them well. Arqale works exclusively within these four verticals because the depth of sector knowledge required to build systems that actually get used cannot be faked, and cannot be spread across twenty industries simultaneously.
Start with an Audit.
Fixed fee. Fixed scope. Two weeks. No commitment beyond the audit itself.